The Unique Switch
First of its kind, THE UNIQUE SWITCH offered the opportunity to purchase a limited edition print of photographic art at its effective value by adhering to the simple principle: The edition number is the price tag.
The edition size has been limited to only 1.000 unique baryta paper fine art prints.
Half of the benefits realized were equally divided and donated to nonprofit organizations that help bring light into emerging worlds: Fondatioun Kriibskrank Kanner based in Luxembourg and the European Cultural Foundation based in the Netherlands.
THE UNIQUE SWITCH has been supported by Her Royal Highness, Princess Laurentien of the Netherlands, president of the European Cultural Foundation; Mrs Francine Closener, Secretary of State of the Economy; Mr Guy Arendt, Secretary of State for Culture; Mrs Anne Goeres, director of the Fondatioun Kriibskrank Kanner; Mrs Katherine Watson, director of the European Cultural Foundation; Les Amis des Musées; the Luxembourg House concept store.
About the project by Katherine Watson, former director of the European Cultural Foundation.
Francine Closener, former Secretary of State to the Economy, expresses her view in support of the project.
It was a pleasure to welcome numerous invitees to the project launch of THE UNIQUE SWITCH on Wednesday, May 17th 2017 at 19h00 at the Casino Luxembourg - Forum d‘art contemporain in Luxembourg-City. The event took place in the honorable presence of the former Secretary of State of the Economy, Mrs. Francine Closener, and the former Secretary of State for Culture, Mr. Guy Arend.
Her Royal Highness, Princess Laurentien of the Netherlands, welcomes the guests of the launch event.
Press Coverage of THE UNIQUE SWITCH
RTL TELE LUXEMBOURG - Live! Planet
aired: 18.05.2017
“Jean Bettingen presented the project live on the show Live! Planet People on RTL Luxembourg. We are proud to have shared airtime with famous illusionist David Goldrake and his upcoming show in Las Vegas.”
CAPITAL - online edition
published: 08.12.20178
“Der Luxemburger Künstler Jean Bettingen möchte mit seinem Projekt „The Unique Switch“ Mechanismen des Kunstmarktes hinterfragen…”
TELECRAN
published: 31.05.2017
“Ist ein Foto, das es 1000 Mal zu kaufen gibt, noch Kunst? Hinter dem virtuell vermarkteten Projekt “The Unique Switch” steckt ein Luxemburger Kunstfotograf, der die Hälfte des Reinerlöses spendet.” (N.23/2017).